11/23/2023 0 Comments Target squeed![]() ![]() “For more than a decade, Target has offered an assortment of products aimed at celebrating Pride Month. In light of the blowback, Target put out a statement on May 24 trying to calm some waters. The designer behind the brand, Erik Carnell, also told the outlet he was getting death threats.) Conservative media outlet the Washington Examiner posted about Abprallen, which is “headed by a self-proclaimed gay, transgender man,” offering sweatshirts that read “cure transphobia not trans people” and a tote bag that says “too queer for here.” It also points to a design on the brand’s Instagram that says, “Satan respects pronouns.” ( Rolling Stone points out that while some of Abprallen’s designs do feature horns and pentagrams, none of that was on sale at Target. ![]() Some conservatives were angered by Target’s partnership with Abprallen, a UK brand that they believe is associated with Satanist designs. As the Associated Press points out, they were only available in adult sizes. Much of the controversy appeared to center around misinformation that Target was selling “tuck-friendly” bathing suits for kids. Twice a month, Emily Stewart’s column exposes the ways we’re all being squeezed under capitalism. ( These queer Tarot cards, for example, seem neat.) But Target deciding to pull some items is a sign it’s on edge, as are, potentially, many companies. It’s found one, pun clearly intended, in Target, which on May 24 said it would remove some items from its annual Pride collection after it “experienced threats impacting our team members’ sense of safety and well-being while at work.” To be clear, plenty of Pride-themed merchandise is still available at the retailer and is still featured quite prominently on its website. The right is now on the hunt for more targets. Bud Light inadvertently kicked up a firestorm in early April when it sent a handful of beers to transgender influencer Dylan Mulvaney. But this year’s Pride is hitting differently, due to the current political climate in the United States and the anti-trans sentiment sweeping much of the American right.Ĭonservative angst about brands being too “ woke” has been on the rise, specifically when it comes to appealing to queer people and, more specifically, trans people. It’s also a time for corporate America to lean in on the rainbow branding, to let the queer community know that they’re with them - or at least they would like them to think they are for the month of June. It’s a time to celebrate and defend LGBTQ equality and rights.
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